We Card
The Coalition for Responsible Tobacco Retailing is committed to helping retailers enforce minimum age laws for the purchase of
tobacco products.
What began as a small training and education program in a few states has blossomed into a nationwide training effort for
retailers. We Card has held over 2,000 classroom training sessions in all 50 states in the U.S. and U.S.
territories. Nearly 200,000 owners, managers, and frontline employees have been trained, and over 1 million We Card kits have
been distributed to retailers nationwide. While most of their materials apply to tobacco law, many of their items also apply to
the legal age to purchase alcohol.
To learn more about CRTR, register to take We Card's Free Behind-the-Counter Online Training or order signage, age calculation
and training materials, go to www.wecard.org.
